
Alec Jospeh is a once in a generation artist.
Alec Joseph (AJ) is a creator and curator of visual, sonic, and immersive experiences; music, film, art, nft, metaverse, culinary and travel experiences. The AJ Project was born with a founding principle of design different. Experimental in nature, AJ teeters the line of what people like and have never experienced.
Grow has been lucky to aid in the creative direction, management and resourcing for a number of endeavors under the AJ name.
Enjoy a preview of some of the projects we’ve collaborated on:

AJ’s Animated Visual Album Teaser
Inspired by Love Death and Robots, AJ’s upcoming album will be released in as animated music video series. Each video with a different animation style and main character.

AJ’s Conscious Cups NFT began as…
a song AJ wrote called Conscious Café. Grow connected AJ to an animator for the music video.
AJ ended up falling in love with the character they created together. So much so, that AJ decided to release Conscious Café with a music video and an NFT.
NFT holders will get access to exclusive content from AJ and access to curated collection of coffee and clarity related experiences.
The NFT Mints in April, and here’s a teaser of the Conscious Café video and the NFT art!
Conscious Cups NFT Art
Grow’s Role
Creative resourcing:
Animators
Illustrators
Screen Writers
Developers
Project Management:
Build priority road maps
Develop marketing strategies
Manage budget allocations
Establish operational workflows
Creative Direction:
Provide storyboard and concept inspiration
Work through branding skeleton
Provide continuous video creative feedback
Design innovative approaches to fan engagement