Athlete², an incredibly intricate content-subscription platform with a mastermind at the helm. Using a forward-thinking approach to youth sports training Athlete² required a mobile and web based application to provide college athletes with a platform to distribute training content to their fans and protégés. The prototyping process lead to key breakthroughs in the value proposition, business model and brand skeleton

When this project began, the platform was just an idea. The wireframe prototype served to bring the spark of genius to life. The project involved a significant degree of user research, took the course of 2 months, and is now in the development phases.